West Brom are expected to open contract talks with Callum Morton, currently on loan at Northampton Town, to fend off interest from both League One and Championship clubs this summer.

According to The Athletic, the Baggies board are hastily looking to offer the 20-year-old forward a new deal before his head is turned by other clubs that have begun to circle.

Morton was developed in West Brom’s U18 and U23 squads before being shipped out on loan to Northampton where he has excelled, firing the Cobblers into the play-off final after scoring seven goals in 11 appearances.

The Athletic article also mentions that Callum Morton is open to either staying at the Hawthorns or moving elsewhere permanently in a bid to secure first-team football next season.

At a time when the Baggies are lacking in top class strikers to choose from, Callum Morton seems to be exactly what the club is missing; and at just 20-years-old, he has plenty of time to develop and improve, with an eye on breaking into the first-team before long.

Pinning Morton down to a new contract is entirely the right thing to do. His contract is set to expire next summer so now is the best time to start negotiations.

Given his string of top-notch performances for Albion in PL2 and Northampton now in League Two, Morton’s swift progression could most certainly be a sign of things to come.

He could turn into one terrific striker; it’s just now a matter of holding onto him and not allowing the situation to unravel in a similar way to Nathan Ferguson’s doomed contract talks.